Welcome to The Social Local

We offer 15 years’ worth of expertise in digital and social media marketing, strategy,

industry insights and content creation. We work towards offering solutions to your business objectives.



Our team proudly and efficiently works remotely and is scattered across South Africa, serving clients globally.

Our mission statement: To be thought of as part of the team, a supportive partner and not just a supplier to your business.

We work with brands to find their voice, drawing on many years of extensive experience in the global social media space. Our services include B2B and B2C strategy, campaign planning, execution, evaluation and measurement, content creation, online reputation, community management and analytical reporting.

We run a tight ship and keep things tidy with a small, remote team available to service across 10 industries. We value our clients and pride ourselves on high quality and fast turnaround times in a well-planned process environment that works according to our clients’ timetables.


We’re here to help you; so engage with us on the when / how / why of social media. The majority of our retainers are from word of mouth. As our client, we’ll take you on a journey to uncover and analyse your business needs and translate them into workable social media solutions. We are obsessed with staying on trend, up to speed with latest best practice and have endless patience and passion for keeping our clients updated on the latest insights on the industry, related to their business needs and opportunities. 


With a decade and a half of proven industry experience and success, social media strategy is our core strength. We’ve assisted 8 of the top 10 brands in SA, as well as many other popular international companies from the foundation phases of social media to campaign and content creation and analysis of trends, influencer opportunities, and conceptual ideas. We see it as our duty to ensure our clients not only get a return of investment, but buy into the strategy and become advocates of our industry as a result. 

Community Management

Not sure how social media works, but know you need a solution for your social business? Let The Social Local’s highly trained and experienced specialists take care of the day-to-day operations using strategic thinking and best practice. We’ll do your business justice. We ensure your pages are well maintained, up to speed with the latest trends, queries are responded to timeously and escalations are closed off with a solution-focused mindset. Publishing, engagement and conversation is all handled expertly.

Content Creation

Social media content is an art form and the art we create is what people love to consume. From dynamic slow-mo vids, time-lapses and animated gifs, to snappy social media copy and content plans – we have the passion and capability to be chameleons to most brands. Our well-oiled process sees that you’re well aware of what content is planned, created and scheduled to be published and that there are no unsightly errors in spelling, facts or representation of your brand.



With well over a decade and a half of experience in digital marketing – both for agency and corporate environments – social media and digital marketing is a big passion for Sheena Kretzmer and her team at The Social Local. Sheena founded the social media department at Aqua (now Wunderman SA), leading the team at one of Africa’s top digital agencies. She has worked with globally-renowned brands like Accenture, Pernod Ricard Sub-Saharan Africa, Pick n Pay, MTN, Unilever, Discovery South Africa, Southern Sun (now known as Tsogo Sun Hotels & Casinos) before moving in-house to the exciting role of Group Social Media Manager for Tsogo Sun.


As of March 2016, Sheena has successfully owned and managed The Social Local with clients that have comprised of Google Africa, Accenture Security, JSE, Inverroche Distillery as part of Pernod Ricard, Butterfly Products, Cornastone as part of EOH, Mondi Rotatrim and more.


The Social Local’s small but highly experienced team comprises of uniquely appointed, strong individuals who proudly and effectively oversee community management, content creation, strategy, client service, paid media and social media analysis.

The team happily works in a unique and remote-office environment where productivity is high and office politics non-existent. Although, we do love working with our industry peers and have often partnered up with renowned agencies like Retroviral, Digitlab, VentureWeb & more.

Guiness World Records The Social Local

Our specialties begin with laying the foundations for social media adoption at a business level. Regardless of the size, we focus on structuring social media guidelines, policies and strategies to suit each business environment. We facilitate the setup and training of staff to help them achieve their social media objectives by supporting our efforts with a go-team relationship and mentality. As much as you may want to leave it to the experts, we can’t do this without your info, context, business insights, and communication, all of which aids us in providing social media excellence.

  • Strategic social media consultation in all phases, including foundation: set-up, best practice, framework, staff upskilling.
  • Analysis of current social media policies, strategy, and marketing plans.
  • Brand analysis and competitor reviews.
  • Dynamic, crafted content creation, design and publishing management.
  • Reporting and analysis of trends, insights and industry benchmarks.
  • Social media community and page management focusing on publishing, scheduling, conversation opportunity and engagement.
  • Social platform advertising, planning, and execution of spend budgets.
  • Online reputation management.
  • Masterclasses.
  • Influencer relationship and opportunity management for branded campaigns, events and opportunities. 


We love all clients, old and new. Here are some of the brands we’ve worked our social media magic on.

Brands that we have worked with

If you’d like to get in touch, please contact us here or email [email protected]

Send Us A Message

Based in South Africa but operates online worldwide, GMT+2.

© The Social Local